Wednesday, April 14, 2010

Mechanix Wear marketing


Recently i was given the opportunity to do some marketing work for a company called Mechanix Wear. They wanted to get some images of some crew members from certain race teams using thier range of work gloves, with the big focus being the Auto1 Top Fuel team. The image above ran in the April issue of Street Machine Magazine and will also be used in an up coming Auto1 catalogue.

For those that may be interested, click on the 'read more' tab for a run down on the whole shebang.

The brief for the day was to get in close with the crews and snap away when they return back to the pits after a run and are checking the engine over etc.. No staged shots, just images of the crews getting into it. While this seems like an easy task, if anyone has watched a Top Fuel crew working on their rail during a competition you will know that it is a mad house of many crew members in a very small space busting their buts to get the car ready for the next round, the last thing they need is a pesky photographer jamming a camera in their faces while they work.
At the end of it i walked away with a load of very basic snap shots and a few decent ones which the company liked which is always a good thing. While they may seem like plain old snap shots to me, they were exactly what the client wanted so who was i to argue?
They also asked if i could get some shots of the Top Fueller on the track taking off with header flames ablaze. Now that was something a bit more challengine and exciting for me and i snapped a few clean crisp shots which we were both real happy with.

At the end of the day the client was very happy and i am hoping it will lead to more work in the future.

Jason

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